The New Zealand Vaping Alliance is comprised of a group of New Zealand’s leading e-cigarette retailers and keen vaping enthusiasts concerned at the absence of a collective voice on e-cigarette use and vaping community issues.


In October 2015 New Zealand’s leading e-cigarette and vaping enthusiasts launched the NZVA as a New Zealand based advocacy group that seeks to increase awareness and understanding of e-cigarettes and vaping issues.


A seismic shift is occurring in the New Zealand tobacco market as a significant number of smokers switch to e-cigarettes as a way to reduce health risks associated with cigarette smoking.


Our objective is to become the one-stop-shop for the latest information on e-cigarettes and vaping issues. We will also have stories of real-people who have quit smoking thanks to e-cigarettes. See our Twitter feed below for the latest information.


In mid-2018, the Ministry of Health stated that e-cigarette devices and e-liquids containing nicotine could be imported and sold in New Zealand following significant public health support for these products. The Government is currently considering new regulations to facilitate the sale of, and ensure adequate product standards of nicotine e-cigarettes and nicotine e-liquids to adult smokers.


In the meantime the current legal situation remains murky at best, and as such, a key part of our advocacy will be on encouraging New Zealand regulators to introduce a separate regulatory framework including age restrictions and product standards for e-cigarettes and e-liquid products that meet appropriate standards, and provide the assurances that consumers expect.


The NZVA website will become a depository of information on the e-cigarette / juice market for media, interested stakeholders (including public health groups) and policy makers. We will also be seeking a more proactive media presence on issues impacting the e-cigarette market and vapers.  

For the latest information and updates on vaping issues, please see our tweets @VapingAlliance.